guide
Find the Lashes That Feel Like You
You do not need to know every lash term before you shop. Start with the result you want, then narrow it down by eye shape and intensity.
Start with your everyday finish
Barely there
Choose shorter, lighter styles when you want your eyes to look more awake without looking heavily made up.
Soft definition
Wispy and lightly separated styles add structure while keeping the finish easy to wear for work, weekends, and close-up photos.
Outer-corner lift
Cat-eye and flared styles place more length toward the outer corner. Choose this direction when you want a lifted, elongated look.
Full transformation
Feather, color, and theatrical styles are made for the days when subtle is not the point.
Choose for your eye shape
Almond eyes
Most lash shapes work well. Use a soft cat-eye for more lift, or an even wispy shape when you want balanced definition.
Round eyes
Try a style with controlled length through the center or a gentle outer flare. Avoid excessive height if you do not want a more open, doll-like effect.
Hooded eyes
Shorter bands, light layers, and separated fibers help add definition without crowding the visible lid space.
Monolid eyes
Look for flexible bands and visible separation. A gradual flare can add shape without creating a heavy line along the lid.
Do not forget the lower lash line
Lower lashes can be the small detail that makes an upper-lash look feel complete. Shop them alone or choose an upper-and-lower combination.
Still deciding?
Answer four quick questions about your eye shape, natural lash color, occasion, and preferred intensity.
Before you apply
Check the product page for the exact style, pair count, and application method. Strip lashes, clusters, pre-glued styles, and magnetic lashes do not use the same routine.